• UX Researcher, part of a team of 34(2 designers, 2 researcher)

  • Aug 2024 – Dec 2024 (4 months)

  • User interviews, surveys, usability testing, competitive analysis using Figma, FigJam, Miro, and UserTesting.

Portfolio

Indeed Re-Design

Overview

Indeed is the world's leading job site, but its vast repository of listings can sometimes overwhelm users, leading to search fatigue and application abandonment. Our goal was to create a more streamlined, personalized, and motivating job search platform that converts passive browsing into successful applications. The project focused on redesigning key touchpoints—search, filtering, and the application flow—to reduce cognitive friction and provide clearer pathways to employment.

Role and Team

I served as the UX Designer for this critical project. It was a true team effort, and I want to give a major shout-out to my talented teammates: Nupur, Akshara, and Vaidehi.

The project spanned four months, during which we focused on a range of job-seeking scenarios, from the initial exploratory "passive search" to the detailed process of "mass applying" and managing interviews. This ensured our redesign was flexible and adaptable for users at different stages of their career journey and different levels of urgency.

Key Challenges

The Indeed redesign needed to streamline a feature-rich experience while maintaining user trust and reliability. The platform serves multiple user modes (browsing, active searching, research). A key challenge was balancing the density of rich information (salary, reviews) with the simplicity of the core application funnel, ensuring all resources felt integrated and instantly accessible without overwhelming the user's primary goal of securing a job.

Discovery Phase

The project began with an evaluation of the existing system due to Indeed's widespread use and significant impact on job seekers. The initial research involved a within-team usability evaluation to identify friction points and a comprehensive analysis of user reviews on the Google Play Store to uncover recurring pain points and usability issues with the Indeed mobile application.

"The current navigation is overwhelming, making it difficult to find relevant opportunities and access features like salary data. I spend too much time trying to figure out the filters, and the information I need is often buried." (Synthesis of pain points from User Reviews and Task Analysis findings)

User Reviews

Competitor Analysis

System Analysis

To gain a clearer understanding of user needs and difficulties, I carried out a detailed evaluation of Indeed app reviews on the Google Play Store, uncovering recurring usability problems and pain points within the mobile experience.

Task Analysis

Our team performed a systematic breakdown of the application's core functions. We meticulously examined each key interaction step to fully understand the user's journey. This process allowed us to precisely identify potential friction points and workflow inefficiencies within the app. We also used think aloud testing.

Browse Jobs

  • Core Problem: Frustrating Search

  • Pain Point: Inconsistent Layouts

Task Selection

Job Results

  • Core Problem: Slow Assessment

  • Pain Point: Cluttered View

Navigation

  • Core Problem: Disrupted User Flow

  • Pain Point: Extra Clicks

User Personas